Cyber Marketing combines the creative and technical aspects of the Internet with design, development, advertising, and marketing part of a business.
Internet Marketing methods consist of:
- Search engine marketing
- Display advertising
- E-mail marketing
- Affiliate marketing
- Interactive advertising
- Viral marketing
- Social Media Advertising
- Mobile Advertising
The main aim of this course is to learn about the alternative marketing choices to consider in planning a marketing program that may involve the Internet. The Internet can play many important roles within a traditional marketing effort and it can also serve as the foundation of a firm’s marketing effort.
Although the Internet is increasingly prominent in successful marketing programs, recent developments have shown that it is not an easy ticket to success.
Marketing and ecommerce professionals today need a good understanding of which marketing objectives that can be achieved using electronic tools and which objectives are best approached by traditional means. Marketing is about anticipating and satisfying buyers’ needs. The purpose of this course is to acquaint you with the special behavioral considerations for buyers that emerge when the Internet plays a role in the firm’s marketing.
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